What to Include in Your Beauty Service Menu to Maximize Revenue

Your service menu is more than just a list of offerings, it’s a strategic tool that influences how clients book, how much they spend, and how often they return. As a solo beauty pro in a private suite, every spot on your schedule matters. At STL Aesthetics, we help stylists, estheticians, and wellness professionals craft menus that are clear, profitable, and aligned with their strengths.

If you’re ready to update your menu for better revenue and retention, here’s what you should consider including, and why it matters.

Core Services That Reflect Your Expertise

Start with the services you’re best known for. These should be high-quality, in-demand treatments that reflect your personal brand. If you’re a hairstylist, this might include customized cuts, dimensional color, or smoothing treatments. For estheticians, it could be targeted facials, dermaplaning, or lash lifts.

Need guidance on which services are trending in 2025? Salon Today’s annual trend report highlights top beauty treatments based on consumer demand and industry insight.

Add-On Treatments That Elevate Value

Add-on services are a simple way to increase ticket size without extending appointment times too much. These extras might include deep conditioning treatments, scalp massages, brow shaping, or lip treatments. Keep them clearly listed with prices so clients understand what they’re getting.

For example, offering a $15 add-on for a nourishing mask or under-eye treatment can boost your income with minimal extra work. This also gives you a way to upsell naturally during consultation.

Service Packages or Bundles

Bundled services offer convenience and savings, while also encouraging clients to book more. You might combine a haircut and gloss, or a facial and brow wax, into a signature package. These feel more curated and give clients a sense of added value.

To structure your bundles effectively, Zenoti’s pricing strategy guide provides tips on balancing profitability with appeal.

Seasonal or Limited-Time Services

Rotating seasonal treatments keeps your menu feeling fresh and gives clients a reason to come back more often. You might create a “Summer Hydration Facial” or “Fall Hair Repair Treatment” that is only available for a few weeks. Limited-time offers spark curiosity and urgency.

To promote them successfully, use themed visuals and time-sensitive messaging on social media or through text reminders.

Tiered Pricing (if applicable)

If you offer services at different levels, based on time, product use, or complexity, consider creating a tiered structure. This helps clients find the best fit for their needs and gives them options at different price points. For example: “Express Facial (30 min) – $55” vs. “Deluxe Facial (60 min) – $85.”

Tiered pricing can also help newer clients ease in while giving loyal guests the opportunity to invest in a more complete experience.

Clear Descriptions and Transparent Pricing

Every service should include a brief, benefit-focused description and a clear price. This helps clients make informed decisions and reduces confusion or hesitation when booking. Avoid jargon and highlight the results clients can expect.

To see examples of clean, effective service menus, browse Violet Grey’s beauty menu for inspiration on layout and language.

Build and Grow at STL Aesthetics

At STL Aesthetics, we offer more than just a space to work, we help you build a brand, boost income, and connect with your ideal clients. Our private salon suites provide the flexibility to create your own menu, your way, in a professional setting designed for success.

If you’re looking for salon suites for rent in St. Louis beauty professionals trust to grow their business, contact STL Aesthetics today. Let us help you build a space, and a service menu, that reflects your full potential.