How to Retain Clients When You Move to a Private Salon Suite

Deciding to transition from a traditional salon to a private suite is a major career milestone. It comes with more freedom, more control, and the opportunity to build your business your way. But with any change, there’s a natural fear: what if your clients don’t follow? At STL Aesthetics, we help beauty professionals create a smooth transition, and a loyal client base that moves with them.

If you’re planning to move clients to a new salon, here’s how to make that shift feel exciting and effortless for the people who support your business most.

Announce the Move with Confidence and Clarity

Communication is key. As soon as your move is confirmed, begin letting clients know what to expect. Share your new suite address, the date of your transition, and why this change will benefit them. Highlight how the experience will improve, more privacy, better amenities, flexible scheduling, or a more relaxing setting.

Make the announcement feel like an upgrade, not an inconvenience. Use email, text, and social media to reach different segments of your audience. You can also print custom cards or mini flyers to hand out during appointments.

For communication templates and announcement ideas, GlossGenius offers a useful guide.

Update Your Online Booking System Immediately

As you prepare for the move, make sure your booking platform reflects your new address, schedule, and any updates to services. Add a brief message in your confirmation and reminder emails to let clients know about the change. If you use automated texting or emails, double-check that your suite location and parking instructions are easy to find.

Your goal is to make booking seamless during the transition. Avoid any friction that might cause clients to delay scheduling or become confused about where to go.

Offer a Welcome Incentive

Encourage rebookings in your new space by offering a small incentive. This could be a discounted add-on, a free conditioning treatment, a deluxe sample, or a loyalty punch card. This not only brings clients in, it makes them feel appreciated for sticking with you during the transition.

You could even offer a “soft launch” or early access period for loyal clients to be the first to experience your new suite.

Share Behind-the-Scenes Content

Use social media to show the progress of your move. Post photos and videos of decorating, setting up, and getting ready for launch day. Share sneak peeks of the new decor or amenities. Let clients see your excitement and hard work, it builds anticipation and makes them feel part of your journey.

You can also create a countdown to your first day in the new suite or go live to answer questions about what the move means for your services.

For tips on building buzz, Later’s marketing guide is packed with social strategies for small business owners.

Make the First Visit Special

The first appointment in your new suite should feel memorable. Greet clients with a personal touch, like a welcome card, drink station, or mini tour of the space. Take time to ask for feedback and make adjustments that improve the flow or comfort.

You can even create a signature scent, playlist, or detail that clients start associating with your new brand.

Follow Up After Their Appointment

Within a day or two after their first visit to your suite, send a thank-you message. Ask if they had any trouble finding the location or if there's anything else you can do to improve their next visit. This helps reinforce your professionalism and your commitment to their comfort.

A short follow-up also opens the door for a review, testimonial, or social media shoutout, each of which helps validate your new space in the eyes of future clients.

Keep Your Brand Consistent

Make sure your branding feels the same or better across the transition. Use similar color schemes, service styles, and tone in your communications to give clients a sense of continuity. You’re moving locations, not reinventing your identity. Familiarity builds trust, and small changes, like consistent logos or matching signage, go a long way.

Transition Smoothly at STL Aesthetics

At STL Aesthetics, we provide the support and tools you need to move your business without losing momentum. Our private suites offer the space, flexibility, and atmosphere you need to grow confidently, and retain the loyal clients who’ve supported you along the way.

If you're ready to move clients to your new salon with confidence, contact STL Aesthetics today. We’ll help you create a space worth following.