How to Price Your Beauty Services When Working in a Salon Suite

Setting the right price for your services is one of the most important steps you will take as a salon suite professional. Pricing influences how clients see your brand, how you compare to competitors, and how much profit your business brings in. At STL Aesthetics, we provide more than just a beautiful space. We offer the tools and support you need to succeed, starting with a smart approach to pricing.

Whether you are just beginning your salon suite journey or updating your current pricing structure, the tips below will help you move forward with confidence.

Know Your Business Expenses

Before deciding what to charge, you need to fully understand your monthly business costs. As a salon suite owner, you manage your own expenses, which gives you more freedom and responsibility. Make sure to include your lease, supplies, marketing efforts, insurance, and any education or licensing fees in your calculations. Once you know your break-even point, you can build prices that cover your costs and support your financial goals.

Study Your Local Market

Take time to research other beauty professionals in your area who offer similar services. Look at their experience level, pricing, and how they position themselves in the market. This will help you find a realistic pricing range that reflects your value and keeps you competitive. While you do not need to match other professionals exactly, understanding the local market gives you the context you need to make informed decisions.

Price According to Your Value

Your pricing should reflect your skill, professionalism, and the quality of the experience you provide. If you have advanced training, offer specialized services, or consistently deliver results that keep clients coming back, your rates should represent that. Clients are often happy to pay more for a service that feels personal, reliable, and elevated. Make sure your pricing tells the story of your value.

Offer Packages and Add-Ons

Service packages and upgrade options are a great way to increase your revenue while enhancing the client experience. For example, you can group a haircut, deep conditioning treatment, and blowout into a single package. You can also offer add-ons such as scalp massages, brow tinting, or product recommendations. These options add convenience for your clients and help increase your average service ticket.

Revisit Your Pricing Regularly

Your pricing strategy should grow with your business. As you gain experience, invest in new tools, or expand your offerings, you may need to adjust your rates. Take time every few months to review your income, client retention, and service demand. If you decide to raise your prices, communicate clearly with your clients and highlight the added value they will receive.

Grow with STL Aesthetics

At STL Aesthetics, we provide more than just private suites. We offer a supportive, professional environment that helps beauty professionals thrive. Our flexible lease options, all-inclusive amenities, and stylish spaces give you the foundation you need to grow your brand with confidence.

If you are looking for salon suites for rent in St. Louis professionals trust, STL Aesthetics is ready to support your next move. Contact us today to schedule a private tour and learn how we can help you take the next step in your business.