How to Encourage Online Reviews and Use Them for Growth

For independent beauty professionals, word of mouth is everything—and in today’s digital world, online reviews are the new personal recommendation. Positive reviews build trust, improve your visibility, and help potential clients feel confident booking with you. At STL Aesthetics, we know that a strong reputation helps solo stylists thrive, and online reviews are a big part of that success.

If you want to grow your salon suite business with the help of happy clients, here’s how to encourage reviews and use them to your advantage.

Ask at the Right Time

Timing matters when asking for a review. The best time to request one is right after a great appointment, while the client is still excited about their results. You can ask in person before they leave, send a follow-up message a few hours later, or include a link in your automated thank-you email.

Make It Easy

The easier it is for a client to leave a review, the more likely they are to do it. Provide a direct link to your Google Business Profile, Yelp page, or booking platform. Avoid asking them to search for you or go through multiple steps. You can also display a QR code at your checkout station that links directly to your review page.

For help setting this up, Google’s guide to getting reviews explains how to create a direct link to your business listing.

Use Gentle Prompts

Sometimes clients need a little nudge. A simple prompt like “If you loved your experience, I’d really appreciate a quick review” can go a long way. You can also personalize the request by mentioning what they had done, such as, “I’d love if you shared your feedback on your new highlights!”

If writing isn’t their thing, let them know that even a star rating helps. Every review counts, no matter the length.

Share and Repurpose Reviews

Once you start collecting great reviews, make sure they don’t go unnoticed. Share positive feedback on your website, social media, or service menu. Platforms like Canva make it easy to turn short reviews into eye-catching posts or Instagram Stories.

If you have a booking page, consider displaying your best reviews as testimonials. This can boost conversion and build trust with new visitors.

Respond to All Reviews

Whether the review is glowing or just average, take the time to respond. Thank clients for their feedback and let them know you appreciate their time. If you ever receive a negative review, stay calm and professional. Address the concern politely, and invite the client to reach out privately so you can make it right.

Need help crafting responses? Podium’s review response templates are a helpful resource to keep things professional and on-brand.

Build Your Reputation with STL Aesthetics

At STL Aesthetics, we provide the space and support you need to build a business clients rave about. Our private salon suites give you the freedom to deliver a personalized, high-end experience that gets noticed, and shared online.

If you're looking for salon suites for rent in St .Louis beauty professionals trust to grow their brand, contact STL Aesthetics today. Book your private tour and start building a five-star business.